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‘Job-Hunting myths exposed, SEEK partners with Jamie Hyneman to bust misconceptions’

NEW ZEALAND, 22 February, 2024 – Sparks, Camera, Action! Leading employment marketplace, SEEK, has teamed up with Jamie Hyneman, of MythBusters fame, to bust some of the biggest myths of the job hunt process. Can you really get a job without years of experience? And how much does ‘who you know’ set you up for success over ‘what you know’?

Finding a job can be tough, so SEEK has got Jamie back on the myth-busting tools and in Australia for the first time in 10 years to use his expertise to get to the bottom of common job-hunting misconceptions that were revealed by SEEK research.

From hot laps and fire cannons to plasma torches and fortified vaults, this two-part online content series, launching today, is an exhilarating examination of the common adages on how to land the right job for you.

Episode 1

The premiere episode of ‘Busting Myths: The SEEKRET to Finding Better Job Matches’ explores the idea that 75% of New Zealanders believe that ‘you can’t get a job without experience’. In this episode, it’s skills versus experience, as Jamie looks to uncover what’s more likely to land the right job.

To do this, Hyneman enlists the help of YouTuber and digital content creator, Alex Apollonov (I Did A Thing), in a gripping challenge that pits Alex, a skilled inventor and the next generation of MythBusters, against someone with decades of industry experience – Jamie himself.

Jamie Hyneman comments: “It was good to be back in this part of the world, and in front of the camera, to put some common misconceptions about the job hunting process through their paces. Armed with insights from SEEK, I was able to come up with tangible experiments that serve as metaphors for important aspects of the job hunting process and reach a verdict.

“In my own career, I’ve seen first-hand that there is no shortcut to success or abstract way of getting where you want to go. Whether it’s been as a TV host, a special effects expert or an inventor, the value of applying yourself to the task at hand and using the right tools to get there has always rung true. Working with real, tangible things helps people internalise what they may be thinking to find the right path for them.”

Aimee Hutton, SEEK’s Head of Customer Insights and Strategy, comments “When it comes to landing the right job, we know that many New Zealanders are on the lookout for ways to get ahead in their career quickly. This is why we wanted to bring out an original myth buster himself to tackle some of the most common notions about finding the right role and showcase that it’s not as elusive as you may think. But, it’s not all sparks and burning rubber – we’ve made sure that the findings from Jamie’s tests are backed up by insights on what job seekers and employers are actually thinking, feeling and doing. We can’t wait to see what people think.”

SEEK research revealed that 68% of New Zealanders believe ‘it’s not what you know, it’s who you know’ when it comes to landing the right job. Launching next week, the second episode of ‘Busting Myths’ will see Jamie challenging two ‘job seekers’ vying for a delivery driver role.

Set against the thrilling backdrop of Calder Park Raceway, the job seekers will navigate a dynamic obstacle course teeming with jumps, fire and high-speed action. One knows their stuff and the other knows Jamie, but who’ll be the right fit for the job?

Battling it out on the racetrack is Jethro McLean, a Kiwi-born and raised Research Assistant at the Jamie Hyneman Centre in Finland, representing the ‘who you know’ in the experiment.

SEEK is committed to continuously innovating and enhancing its products to demystify the job-hunting process and deliver better job matches than ever before. SEEK is the best place to find more of what’s right for you, from the SEEK app providing access to relevant jobs anywhere and anytime, through to exploring their Salary and Location filters.

To see episode 1 of ‘Busting Myths: The SEEKRET to Finding Better Job Matches’ with Jamie Hyneman, view here.


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