Fuseworks Media

Kellogg Chocos have just launched!

● Kellogg’s® Coco Pops® Chocos hits shelves with 25% less sugar, helping parents put better-for- you food on the breakfast table

● Coco Pops® Chocos available across the country in PAK’nSAVE and New World stores. Wednesday 3 April 2024: Kellogg’s® is aiming to find a sweet-spot between taste and nutrition

with the New Zealand launch of Coco Pops® Chocos.

The better-for-you breakfast cereal is already hitting supermarket shelves across the country and offers 25% less sugar compared to Kellogg’s® Coco Pops®.

Kiwi parents can now win in the mornings with this new product – it features 4 health stars and enhanced nutritional benefits, including 25% less sugar, 7 essential vitamins and minerals plus fibre.

The company is hoping the cereal will bust the myth that less sugar equals less taste. In a recent Australian survey examining breakfast habits, 40% of parents surveyed think that when it comes to breakfast food, less sugar means less taste.

To help Kellogg’s® perfect the yummy taste, the new Coco Pops® Chocos was put to the ultimate taste test by the most honest critics: kids! With reactions crowning the cereal “delicious”, “very chocolaty” and “super crunchy”, Coco Pops® Chocos was given the official thumbs up.

The new product is set to be a permanent addition to the company’s stable of breakfast cereals.

The research also reveals what is considered the most important factors for parents when deciding what’s for breakfast; including foods that are tasty (65%), that their kids will actually eat (62%), not too high in sugar (48%), and that they will enjoy too (40%).

Robert Saunders, Marketing Manager, at Kellanova NZ, believes Coco Pops® Chocos will be a big hit with parents and kids alike, being tasty, less sugar and something their kids will actually eat.

“Coco Pops Chocos is a fantastic product we’re delighted to bring to market,” said Rob.

“We expect them to have broad appeal as they provide a great better-for-you breakfast cereal that parents can provide to their kids, knowing it features 4 health stars and enhanced nutritional benefits, including 25% less sugar, 7 essential vitamins and minerals plus fibre.”

“Best of all though it passes the taste test amongst some of our fussiest consumers – kids! They are always quick to tell us what they don’t like, fortunately Coco Pops® Chocos received smiles all round and plenty of empty bowls.”

Coco Pops® Chocos is currently available in PAK’nSAVE and New World stores across North and South Island.RRP $8.60 (260g pack).