Fuseworks Media

Hoffman Family Gold Crew – New North America ambassadors for Taranaki’s TrackGrip

Taranaki’s TrackGrip brand has secured Todd Hoffman, reality star and creator of Discovery channel’s Hoffman Family Gold, as brand ambassador along with his father Jack Hoffman and Foreman Andy Spinks.

TrackGrip offers a range of durable and patented excavator and tracked vehicle attachments to increase traction on the toughest of terrains from icy slopes to dense mud. As miners, Todd Hoffman and his crew will be using the products in some of the most intense terrain in the world.

“We run the TrackGrips on our 50 and 65 tonne machines (110, 000 pounds and 143,000 pounds) and they are amazing. They save money, they save time. There are only a few companies that I’ll get behind. The TrackGrips are really impressive and something we rely on in the frozen muddy ice terrains we’re in – the range comes in 1-100 tonne (2000 – 220,000 pounds). It’s a natural fit.

“I was really impressed at the ease of being able to put them on and take them off. Normally you have a guy weld lugs for days onto the track. To be able to put them on in an hour and a half – wow, that’s huge savings and impact for productivity,” says Todd Hoffman, Hoffman Family Gold.

“We are super excited and honoured to have Todd and Jack Hoffman and Andy Spinks from Hoffman Family Gold as our North American Ambassadors for TrackGrip – to have them using our TrackGrip product range helping them improve their efficiencies and productivity as well as making their working environment much safer for everyone. We are thrilled they want to team up with us to advocate the TrackGrip products to the rest of the world,” says Sonia Kiser, CEO, Carac International Ltd.

They met the Hoffmans at the Conexpo in Las Vegas in the USA a year ago and shared their TrackGrip product – Todd and his team were immediately interested and the business relationship has grown from there. As brand ambassadors, they will help to educate a wider network of industry connections and promote the TrackGrip product range across North America, cutting down the time and investment needed to grow their existing market share.

“TrackGrip already has over 400 dealer locations stocking our product line across North America and we’re looking forward to seeing how our Hoffman collaboration will shape the future of the business both in the USA and internationally,” says Sonia Kiser.


Powered by Fuseworks and Truescope - Media monitoring, insights and news distribution for New Zealand organisations.