Fuseworks Media

‘Cadbury announces a major change to Easter packaging’

  • New-look for some of New Zealand’s most iconic Easter products.
  • Cadbury set to save an eggstra-ordinary amount of plastic and cardboard packaging this Easter.

AUCKLAND, New Zealand – Monday, 18 March 2024: Cadbury New Zealand has announced a bold move ahead of Easter, having transformed its packaging to drive major savings in plastic and cardboard packaging from some Hollow Hunting Eggs and Easter Gift Boxes sold in Australia and New Zealand.

The plastic blister and excess cardboard in some of New Zealand’s family favourite Cadbury Easter Gift Boxes have been removed, saving over 200,000kg of packaging in Australia and New Zealand.

Meanwhile, the Cadbury Hollow Hunting Egg plastic crates have moved to 12 and 24 pack cardboard cartons, saving 131,000kg of plastic in Australia and New Zealand.

“This is one of the biggest and boldest packaging changes we’ve ever made to our Easter range,” said Ben Wicks, Vice President Marketing Mondelez International. “Over the last two years, we have been working hard to re-design our packaging footprint, preserve the taste and quality of our Easter products, and deliver a positive change for Cadbury fans. The move forms part of Mondelez International’s commitment to make its packaging better for people and planet, through reducing packaging, evolving packaging, and improving recycling systems.”

Cadbury lovers can be assured that despite the packaging changes, no change has been made to the brand’s familiar taste or quality.

“We remain dedicated to providing Kiwis with the same delicious Cadbury experience this Easter, whether you’re hunting with family members, or gifting one of our iconic Cadbury products to a loved one.” Wicks continued.

Reinforcing the company’s commitment to sustainability, Cadbury’s parent company, Mondelēz International, recently invested in Licella Holdings to progress one of the first advanced recycling facilities in Australia. Licella will use its innovative Catalytic Hydrothermal Reactor (Cat-HTR™) technology to recycle soft plastic waste into a crude oil suitable to produce new food-grade plastic packaging.

And earlier this year, Cadbury also launched its new Snacking Right Hub, a mobile friendly digital platform providing Cadbury fans with up to date recycling and disposal advice and information about Mondelēz International’s commitment to mindful snacking and sustainable sourcing.

The Easter Gift Box and Hollow Hunting Eggs ranges have been introduced as part of Cadbury’s 2024 Easter range – with the new packaging available to hunt in stores now.

For more information about Cadbury’s sustainability initiatives and packaging savings for Easter 2024, please visit www.cadbury.co.nz/cadbury-easter

 

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