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Asics signs major deal with premier New Zealand running events

The IRONMAN Group Oceania is excited to announce a new multi-year partnership with leading footwear and apparel brand ASICS across its portfolio of iconic New Zealand running events.

ASICS becomes the title partner of the Runaway Hawke’s Bay Marathon and presenting partner of both the New Zealand Sotheby’s International Realty Queenstown Marathon and Barfoot & Thompson Auckland Marathon.

Jeremy Kann, Vice President, Global Partnerships – Asia Pacific, for The IRONMAN Group, said that the team looked forward to working with ASICS for the next three years.

“The IRONMAN Group Oceania is delighted to extend its ongoing partnership with ASICS as this iconic brand is further integrated into the fabric of our three New Zealand running events,” said Kann.

“ASICS have been involved with all three events for many years, and now as the title partner of the Runaway Hawke’s Bay Marathon and presenting partner of the Queenstown Marathon and Auckland Marathon, we are excited to see their presence elevated and their value add to our runners increase even further.

“We look forward to working closely with the ASICS team to achieve the goals of both organisations,” he said. “We can’t wait to assist with the growth of these events and to welcome tens of thousands of athletes to the start lines across all three events in 2024 and beyond.”

In addition to their retail store at the event expos and finish lines and their on-course activations, the ASICS team will bring a wealth of running experience and footwear guidance as well as pre-race shake out runs to enhance the athlete experience.

Matthew Wallace, ASICS New Zealand Sports Marketing Manager, said that the brand was thrilled to be extending its involvement in the three events.

“ASICS is thrilled to have strengthened our partnership with The IRONMAN Group Oceania across New Zealand. Elevating the presence of ASICS at the three premium marathon events on the New Zealand running calendar will continue to support us in achieving our vision of being the preferred performance run brand in the country,” said Wallace.

“This partnership provides a platform for ASICS to showcase our product and innovation superiority, uplifting and memorable activations and a unique participant experience regardless of where you may be on your running journey.

“We look forward to seeing our Sound Mind Sound Body purpose come to life throughout the events in 2024 and beyond,” he said.

Taking place on Saturday 18 May, the ASICS Runaway Hawke’s Bay Marathon offers participants the chance to run a marathon, half marathon or 10km on flat and fast limestone trails with stunning views and a world-class finish line experience featuring a food and wine festival at Elephant Hill.

As New Zealand’s biggest and most iconic running festival, the Barfoot & Thompson Auckland Marathon presented by ASICS is a must-do event for elites, seasoned runners and first-timers alike. With five distances on offer, everyone is invited to take part on Sunday 3 November.

The New Zealand Sotheby’s International Realty Queenstown Marathon presented by ASICS takes place on Saturday 16 November. As one of the most beautiful marathons in the world, the marathon, half marathon and 10km courses take runners on a scenic tour of the Queenstown Lakes District trails, set amongst the backdrop of the world-renowned Crown and Remarkables mountain ranges.


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